How to create an impactful storytelling
Wednesday April 14, 2021 | from 14.30 to 18.30
What is the difference between a narrative and storytelling and why is it important for the growth of social enterprises? How to communicate to engage different types of audiences? How to create a “powerful story” around urban sustainability and ethical supply chains?
In this online laboratory, based on a real case study, we learn how to design a communication campaign that enhances the “DNA” of the social enterprise to attract customers, investors, and local players to increase its impact.
Guglielmo Apolloni and Marta Lasen, using an interactive and dynamic methodology, in SEOC style, will lead the participants in this learning experience. Domenico Bizzarro, Chairman and CEO of the Cooperative La Rete will present their initative “Ortociclo”. Mauro Berruto is our special mentor to stimulate thoughts and inspire reflections.
Guglielmo Apolloni – Designer and Social Entrepreneur
Marta Lasen – Design Thinking, Service & Digital Design
Mentor (in video):
Mauro Berruto (in video) – Professor in “Instability” at the Holden Contemporary Humanities School
Domenico Bizzarro – President of the Cooperative La Rete – Case Study Ortociclo
The workshop will be in Italian.
Sign up to participate in the event for free
Benefit: by registering for the digital workshop you will receive a SEOCPLUS code (TRAINING CREDIT) to be used to apply for the scholarship to participate in SEOC 2021 in Venice
Attention: LIMITED PLACES, CLOSED NUMBER: maximum 30 PARTICIPANTS
It will be possible to participate in the #Seocworkshop in live streaming on the ZOOM platform at the link that will be sent to subscriber
Download the complete presentation