How to create new narratives around “gender lens investing”
Wednesday May 26, 2021 | from 14.30 to 18.30
Female entrepreneurship is a key factor for creating a systemic positive impact in the communities and is an important asset for a business. How can we design a new narrative to enhance its potential? How can we recognize and describe the generative, compelling, and innovative power of gender equality? How can we transform the value of gender skills into a “powerful story” to promote your business, even beyond the local market?
In this online workshop, based on a real case study, we will learn how to design a communication strategy by leveraging on the feminine DNA of the social enterprise to attract customers, investors, and local stakeholders to scale impact and to widen the range of actions thanks to digital.
Guglielmo Apolloni and Marta Lasen, using an interactive and dynamic methodology, in “SEOC style”, will lead the participants in this learning experience. Teresa Scorza, Chairman and CEO of the Cooperative Namasté will present the initiative “Zeropercento”. Elena Casolari is our special mentor to stimulate thoughts and inspire reflections.
Guglielmo Apolloni – Designer and Social Entrepreneur
Marta Lasen – Design Thinking, Service & Digital Design
Elena Casolari – Chairman Fondazione Opes-Lcef and CEO Opes Italia Sicaf
Teresa Scorza – Chairman Cooperativa Namasté & Responsible Zeropercento
The workshop will be in Italian.
Sign up to participate in the event for free
Benefit: by registering for the digital workshop you will receive a SEOCPLUS code (TRAINING CREDIT) to be used to apply for the scholarship to participate in SEOC 2021 in Venice
Attention: LIMITED PLACES, CLOSED NUMBER: maximum 50 PARTICIPANTS
Participation in the #Seocworkshop in live streaming on ZOOM. A link will be sent to participants separately.
Download the complete presentation